Future Product Days Tech Exhibition

Put your brand in front of Europe’s product teams.

4,000+ product professionals a day — designers, PMs, developers and the leads who sign off on new tools and services. Future Product Days 2027 is coming to Berlin. And exhibition spaces are selling fast.

Berlin Messe 22–23 Sep 2027 12 of 60 booths reserved
Explore futureproductdays.com
01By the numbers
4,000+
daily visitors — 8,000+ across the two exhibition days in Berlin
100+
speakers & tutors on 5 stages & breakouts
20,000 m²
of conference & exhibition space — the Tech Exhibition sits at its heart
The trajectory

Five editions, a ~16× rise — and in Berlin it all converges on two exhibition days.

500→8,000+
500
1,200
2,100
4,000
6,000
8,000+
'22Aarhus
'23Aarhus
'24Aarhus
'25Copenhagen
'26Copenhagen
'27Berlin
44%Decision-makers, Leads & PMs
38%Product Designers & UX
6%Software Engineers
2%Researchers
10%Other

Self-reported roles, Future Product Days 2026 ticket holders.

55+countries
94%from across Europe
1 in 3senior, lead, head, director or C-level
100+speakers & tutors
365KYouTube views
Attendees from 55+ countries in 2026 — Europe-led, and reaching well beyond.~3 in 4 travel from outside DenmarkMore than half come from outside the Nordics
Europe94%
DenmarkGermanyNorwaySwedenNetherlandsPolandUnited KingdomBelgiumSpainSwitzerlandAustriaPortugalFranceLithuaniaEstoniaCzechia+ more
Beyond Europe6%
United StatesCanadaAustraliaSingaporeIsrael
Who's attending

Your buyers are our attendees.

800+ companies sent their teams in 2026 — including 300+ enterprises with 1,000+ employees. 30 companies sent delegations of 10 or more people.

Headline brands across every sector — load the full list or pick a sector.
GoogleDanske BankNovo NordiskRambøllSiteGroundMercedes-BenzBoeing / JeppesenJetBrainsTypeformLEGOSchibstedIKEAAdevintaØrstedJYSKTV 2VintedEnerginetCaixaBankREWE GroupSportradarDataikuTOPdeskRed Bull

Identified by corporate email domain; editorial selection by brand recognition & size. Most attendees come from larger companies & enterprises. Around 6 in 10 attendees work at companies with 250+ employees — 4 in 10 at enterprises with 1,000+.


03Why Berlin · Why 2027

New and bigger venue

Berlin is Europe's leading-edge tech hub, and the Messe CityCube gives Future Product Days a new and bigger world stage. For 2027 we more than double exhibitor capacity versus Copenhagen 2026. Germany is already our second-largest market — 300+ attendees in 2026.

2× exhibitor capacity 94% from across Europe
Berlin Messe CityCube.
20,000 m² · 5 stages & breakouts · halls that fill fast.

This is included for every exhibitor.

Show up and sell. The essentials are included, whatever tier you choose.

Exhibitor tickets — full 2-day attendance
Executive Tickets for your clients or guests — number by tier
WiFi
Programme + website listing
Logo in hall & marketing materials

New for 2027 · Executive Ticket

We’re bringing the decision-makers to Berlin.

For 2027, Future Product Days adds a dedicated Executive Ticket — its own track, its own lounge and closed sessions with speakers, built to bring senior leaders to the conference. That means more of the people who sign off on budgets, walking past your stand.

And every booth includes Executive Tickets, so you can invite your own clients and prospects to the Executive experience.

Executive Tickets included per booth
2Small
4Medium
8Large
Executive Ticket22–23 September
Conference + Executive Track

For leaders who want extra strategy content and even more room for networking.

  • Everything from the Two-Day Ticket
  • Access to the Executive Track & Executive Lounge
  • A Closed Q&A with selected speakers on 23 Sep.
  • Badge mailed in advance and Priority Entry

04Packages

From a first booth to a flagship build.

Four ways in. Pick a footprint here and drop straight into the plan to choose your area.

First-Mover Prices — valid until 31 December 2026. Book before the year ends to lock in today’s rates.

Small
9 m²
from €4,900
Startups & first-timers — low barrier, fast sign-off
  • 2 Exhibitor Tickets (2-day)
  • 2 Executive Tickets for your clients or guests (2-day)
  • WiFi
  • Programme + website listing
  • Logo in hall & marketing materials
Medium
20 m²
€11,500
Established brands scaling leads & conversations
  • 3 Exhibitor Tickets (2-day)
  • 4 Executive Tickets for your clients or guests (2-day)
  • WiFi
  • Programme + website listing
  • Logo in hall & marketing materials
Large
36 m²
from €23,000
Maximum presence — custom footprint & activations
  • 5 Exhibitor Tickets (2-day)
  • 8 Executive Tickets for your clients or guests (2-day)
  • WiFi
  • Programme + website listing
  • Logo in hall & marketing materials
  • Custom build support
XL
Individual
On request
Individual sizes as an individual offer — planned directly with the team

Pricing shown is indicative — final confirmation follows your booth reservation. Lead scanning available as an add-on on all tiers. XL booths come in individual sizes as an individual offer — talk to the team.

The best areas go first.

Pick your size and preferred area — we confirm what's free with your offer. No fake countdowns.

12 of 60 booths reservedBooking opens 1 July 2026

05THE CONFERENCE SPACE

4,000+ daily visitors. 5 stages & breakouts. Your stand, right in the center of the flow.

Berlin Messe CityCube, exploded across three levels — the Tech Exhibition owns a large part of Hall A on the ground floor, where the crowd lands first.

Berlin Messe CityCube exploded across Levels 1-3 - the Tech Exhibition on Level 1, Hall A

Walk the floor before you commit.

Take the venue's 360° virtual tour to explore CityCube end to end, then open the interactive plan: pick your booth size, choose your preferred area of the hall, and request your offer — we confirm the exact spot with the quote.

360° virtual tour
You'd be in good company

2026 exhibitors.

These brands were on the floor in 2026 — and some of them are returning in 2027.

FramnaPolestarJetBrainsGetYourGuideLyssnabeyerdynamicName.comUXtweakLoop UXHyphenBe Kind Research & DesignFramnaPolestarJetBrainsGetYourGuideLyssnabeyerdynamicName.comUXtweakLoop UXHyphenBe Kind Research & Design
Move now

Request a booth and a quote.

Tell us what you have in mind. We'll come back with availability, an indicative quote, and a hold on the spot you want. No payment online.

Request routes to [email protected] · no payment online.