Privacy Policy

Last updated: October 2026

1. Data controller

Data protection contact

Alicja Depka · [email protected] · +45 43 33 54 63

2. What we collect and why

When you submit the exhibitor enquiry form on this site, we process the information you provide: your name, company, work email address, and the enquiry details you choose to send (booth tier and size, add-ons of interest, indicative total and any notes). We use this solely to respond to your booth / sponsorship enquiry and to communicate with you about exhibiting at Future Product Days 2027.

Legal basis: taking steps at your request prior to entering into a contract (GDPR Art. 6(1)(b)) and our legitimate interest in responding to business enquiries (Art. 6(1)(f)).

3. Processors and recipients

To run this site and handle your enquiry we use the following service providers as processors:

• HubSpot — CRM. Your enquiry is stored as a contact, deal and note so our team can follow up (EU data hosting).
• Resend — sends the internal email notification of your enquiry to our team.
• Cloudflare — hosting and content delivery for this site.
• Matomo — visitor statistics, self-hosted for us by Westwerk GmbH & Co. KG (see section 4). Analytics data never leaves our own infrastructure.

Only if you agree in the cookie banner, Google and Meta also receive data — see section 4.

We do not sell your data. We share it only with the providers above and, where necessary, professional advisers.

4. Cookies, analytics and advertising

Our own visitor statistics run cookieless and need no consent. Google and Meta tools only run after you agree in the cookie banner.

For visitor statistics we use Matomo, self-hosted on our own infrastructure at matomo.westwerk.ac (operated for us by Westwerk GmbH & Co. KG — see the imprint); your data is not passed to a third-party analytics provider. Matomo runs with cookies switched off and records only aggregated usage data — which pages you open, how you got here, and general device and browser information — so we can see which parts of this site are useful to exhibitors. It does not follow you across other websites and does not build an advertising profile.

Legal basis: our legitimate interest in understanding and improving the use of this site (GDPR Art. 6(1)(f)).

Only with your consent: Google and Meta

If you choose “Okay” in the banner or switch on a category under “Cookie settings”, we load Google Tag Manager, which then runs the tools for the categories you allowed:

• Statistics — Google Analytics: which pages are used and how visitors find this site. Sets cookies such as _ga (up to 2 years).
• Marketing — Google Ads and Meta Pixel: measures whether a visit from one of our ads leads to an exhibitor enquiry, and lets us show our ads to people who have visited this site. Sets cookies such as _gcl_au and _fbp (around 3 months). When you send an enquiry, we report it as a conversion with the indicative booth total; we do not pass your name or email address to Google or Meta.

Providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, and Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. Data may also be processed in the USA; Google and Meta are certified under the EU-U.S. Data Privacy Framework. For the Meta Pixel, Meta and we are jointly responsible for collecting and transmitting the data (GDPR Art. 26); Meta is solely responsible for any further processing.

Legal basis: your consent (GDPR Art. 6(1)(a); for storing and reading information on your device, Art. 5(3) ePrivacy Directive and, in Germany, § 25(1) TDDDG). You can withdraw it at any time, with effect for the future, via Cookie settings.

If you arrive through one of our ads, the link contains a click ID (such as gclid or fbclid) and campaign tags (utm_…) in the address. Until you have made a choice in the banner, we add these to the address of links within this site, so an ad can still be credited if you agree on a later page. Nothing is stored on your device for this, and nothing goes to Google or Meta unless you agree.

Your choice itself is kept in your browser’s local storage (ww_consent) for 12 months, so we don’t ask again on every page. This is strictly necessary to respect your decision (§ 25(2) no. 2 TDDDG).

5. Retention

We keep enquiry data only as long as needed for the purpose above and to meet legal obligations: enquiry emails are deleted after around 6 months; accounting and contact records are kept for up to 5 years or until you request deletion.

6. Your rights

Under the GDPR you have the right to access, rectify, erase, restrict and port your data, and to object to processing or withdraw consent at any time. To exercise these rights, contact us at [email protected].

You may also lodge a complaint with a supervisory authority — in Denmark, Datatilsynet (datatilsynet.dk); if you are in Germany, your local state data protection authority.