The exhibitor prospectus.
Future Product Days 2027 Tech Exhibition — the substance for internal sign-off, in one scannable document.
The exhibitor case, in one document.
Everything a decision-maker needs to sign off a booth — who attends, what we sell, what it costs, and how to move. Built to forward internally.
Senior product teams — and they buy.
FPD draws entire product teams from larger companies and enterprises, increasingly from across Europe. These are the figures behind the pitch (2025 / 26 actuals).
| Year | Edition | Attendees |
|---|---|---|
| 2022 | Aarhus | 500 |
| 2023 | Aarhus | 1,200 |
| 2024 | Aarhus | 2,100 |
| 2025 | Copenhagen | 4,000 |
| 2026 | Copenhagen | 9,000+ |
| 2027 | Berlin | 15,000+ |
From 500 in 2022 to a 15,000+ target for Berlin 2027 — the audience is moving, and the room gets harder to enter each year.
Berlin Messe CityCube, the heart of the show.
A flagship congress venue with the floor space and access an event of this scale needs — with the complete CityCube plus three additional halls as the exhibition space.
- Europe’s leading-edge tech hub — the audience’s centre of gravity is shifting east and south of the Nordics.
- Messe Berlin is a world-stage venue; the CityCube gives FPD the scale 5,000+ daily visitors demand.
- The exhibition space: the complete CityCube plus three additional halls.
- For 2027 we more than double exhibitor capacity versus Copenhagen 2026.
≈ 30 min by S-Bahn / car
Direct S-Bahn to the halls
On-site parking at Messe Berlin
Final hall allocation, access routes and on-site logistics are confirmed in the exhibitor manual.
Booths, inclusions and add-ons.
Request-a-quote, not checkout. Pick a booth size and your preferred area on the plan, add visibility; we come back with an indicative quote. No payment online.
| Class | Tier | Size | Price | Best for |
|---|---|---|---|---|
| S | Small | 9 m² | from €4,500 | Startups & first-timers — low barrier, fast sign-off |
| M | Medium | 20 m² | €10,000 | Established brands scaling leads & conversations |
| L | Large | 36 m² | from €21,000 | Maximum presence — custom footprint & activations |
Pricing shown is indicative — final confirmation follows your booth reservation. XL booths come in individual sizes as an individual offer — always through a person, never closed online.
| Add-on | Details | Price |
|---|---|---|
| Lanyard Logo | Brand logo on every lanyard. | €4,000 |
| Stage Naming | “[Brand] Stage” — naming right for one of our 5 stages. Logo on banner, in the programme and on the website. | from €5,000 |
| Bar / Lounge Naming | “[Brand] Lounge” or “[Brand] Bar” — naming right for one catering area in Hall A. | from €2,500 |
| Registration Desk Branding | Logo and branding at the welcome/registration desk at the main entrance. | from €2,500 |
| Sponsored Speaker Slot | Branded 30-min talk on one of the stages. Content must fit the programme track. Max. 1 per sponsor. | from €3,000 |
| Sponsored Workshop Slot | 60–90-min branded workshop. Sponsor provides the trainer, FPD provides the framing. | from €3,200 |
All prices net, excl. VAT — "from" prices are confirmed in your individual offer. We also have various other options to place your ad or logo — we’re happy to discuss all the possibilities.
Availability is maintained manually — real numbers only, no fake scarcity. 18 of 60 booths are spoken for. Booths are placed by area: you pick a size and your preferred area on the plan, and we confirm the exact spot with your offer.
Reach before, during and after the show.
A booth is three weeks of presence, not three days. Visibility compounds across the campaign.
- Logo + listing on the exhibitor website
- Profile in the programme and event app
- Inclusion in pre-show attendee communications
- Co-announcement across FPD social channels
- Logo in the hall and the printed brochure
- Optional real-time lead scanning (add-on)
- A stand in the Hall A circulation flow
- Optional stage naming, speaker slot or activation
- Your opted-in leads, structured and exportable
- Continued listing on the website post-event
- Reach via talk recordings — 365K+ YouTube views
- Warm intro into the next edition’s priority window
What procurement will ask.
The questions we hear most, answered straight.
What’s included in a booth?
When are build-up and tear-down?
Can we bring our own stand builder?
Is power included?
What’s the maximum stand-build height?
Can we ship materials to the venue in advance?
Is there an exhibitor webshop for services and materials?
How and when do we pay?
What’s the cancellation policy?
Do we need our own liability insurance?
Do exhibitors get conference passes?
Can we book a speaking slot?
Is there a startup or first-timer package?
Take this to your team — then take the spot.
Download the prospectus to forward internally, or jump straight to the floor plan: pick your booth size and preferred area, and request a quote.
Saves this prospectus via your browser’s print dialog. A designed PDF brochure follows.